Kiasu Dash🏃⏱️
don't say bojio for good deals
Project Type
Mobile Application
Hackathon (Group)
Timeline
2019
2 days
Role
UXUI Designer
Key Skills
Collaboration
User Research & Analysis
Ideation
Prototyping
Project Overview
Under the theme of the United Nations' Sustainable Development Goals (SDGs), we chose the topic "Zero Hunger", and specifically targeted "Food Wastage". From the consumer perspective, is to let them find out about the food merchants nearby them are giving flash sales nearing close time. From the merchant's perspective, the aim is to minimise food wastage and at the same time provide another form of revenue from these extra sales.
Met the objective:
✅ To deliver a MVP mockup for live demo within 2 days of hackathon along with user research and validation
✅ 85.3% of respondent willingness to download the application to be notified of discounted food
Research Process
Understanding the Problem
Based on our observations and findings we noticed that bakery businesses are unable to finish selling their products by the end of the day, resulting in them discarding.
Some chain bakery businesses will try to push sales during the second half of the day with discounted prices, however, it is dependent on the location and also the crowds.
As for the consumer perspective, it is not common for customers to purchase it due to a lack of awareness or not being at the location.
Online Survey
We decided on Google Survey because it is quick and most people have it. Also, in a multidisciplinary team, this is one of the more comfortable survey tools. Prior to sending out the survey, we determined these few factors:
Results
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Insights
We conducted a survey and based on the findings, there are about 65.5% of respondents have never purchased food at discounted price after 8 pm within the last month
85.3% of respondents were willing to download the application to be notified of discounted food items based on their location which exhibits a strong willingness to download the application.
The Solution
Mid Fidelity Prototype
The purpose of this process is to focus on the flow of applications.
It is also an effective way of us communicating and brainstorming our ideas as we get to see how exactly it should be, before locking it down to
high-fidelity.
In terms of hackathon context, it is also vital for us to find an effective way to discuss as time is the key.
Minimum Viable Features of Kiasu Dash
Analytics Filter Search is determined and analysed based on: Featured merchants, Popular with You, and Nearby with different used cases.
"Featured Merchants" for scenarios based on the most frequent purchases at the consumer level.
"Popular with You" for scenarios based on individual consumer latest and most frequent purchases.
"Nearby" for scenarios based on the location selected at the top.
Information such as Distance and food options available in-store is transparent for customers to estimate walkable distance as the ‘food’ will be on-hold for 30-min period before releasing.
Intuitive checkout process with various payment process to help customers with payment.
Business Collaboration
We intend to encourage businesses to partner with us by offering them monthly data analytics services. In return, we will prepare a report on their monthly food wastage using the app-provided data, along with identifying additional information that is essential to them.
Using this data, we will calculate the economic order quantity (EOQ), a crucial figure for determining the optimal order quantity a company should procure for its inventory based on production costs, demand rate, and various factors. This calculation will be particularly beneficial, especially for chain bakery enterprises.
Key Takeaways
It is definitely a fun and memorable experience to do this hackathon for various reasons, one of which being the first few Women Hackathon in Singapore. As for the project enhancements, we could look at things such as how and where to market this app, so that people will be aware of it. Will it be from the business side to promote, or will be doing online campaigns?
In terms of app feature enhancements, the next phases could focus more on the merchant side apart from report generation and could provide the dashboard.