👋🏻 Hello, I'm Natalie!

Since 2017, I've designed and delivered Graphics, Branding and User Experience on various mediums across Healthcare MedTech, Public Education, E-commerce, and Loan Broking, serving businesses from Startups, Small Medium Enterprises (SME) to Organisations. Alongside, I've experienced with designing seamless Healthcare Public Sector projects as well.

Let's collaborate for greater innovation together!

Due to the nature of work and there are confidentiality agreements in place, I am unable to showcase the projects on this site. However could read the following articles:

Design Thought Process On Managing Highly Regulated Projects

As for project specifics, I am happy to discuss my experience and methodologies during an interview. Thank you!

Marketing Campaign Landing Page,
NuttiMelli 🫘 📢

NuttiMelli, poc business of subscription service and provides home delivery of specialty coffee to coffee enthusiasts. Launch a responsive marketing landing page within 3 days for a month and engaged 91 Mobile and 45 Desktop users who have browsed and 31 subscription of interest within the third day of campaign.

Empowering Active Lifestyles
For Singaporeans 💪🏼

Empower users to prioritise family well-being by facilitating the planning and execution of at least one shared physical activity per week or month. Achieving average 80% feature adoption rate and 83.3% direct success through workflow improvement from usability testing.

A Sustainable Development Hackathon,
Kiasu Dash 🏃⏱️

A 2-day hackathon addressing on Sustainable Development Issues, create a mobile app prototype with the aim to reduce unsold food wastage in bakeries through geographical notification of limited-time offers to nearby customers.

Enhancing Bill Management Experience For Telco App 🧾📈

A case study with 63 Respondents surveyed, 3 interviews conducted revealed an average satisfaction score of 5.35 out of 10 for the Bill Management experience on the Telco app, reflecting certain dissatisfaction and opportunities for workflow improvements.

Design System Standardisation ⚙️

Scalable Component-Based Design, responsive Bootstrap Web Design System, with the aim of productivity and consistency as a result of reduction of 35% component redundancy for maintenance.