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LoanMart

Project Type

Branding

Logo Design

Timeline

2020

Role

Brand and Graphic Designer

Key Skills 

Branding Guide

Client Project Management

Logo Grid.png

Company Background

Loan Mart is a loan broking startup firm. It do loans, eg. Mortgage Loan, Home Renovation loans, Hire Purchase Loans and eventually have roadmap to expand to SME Corporate loans.

Company vision keywords are: Approachable, Honest, Stable, Convenient and Comprehensive one stop solution for loans.

StyleGuide

Defining Typography

Using wordmark logo for brand awareness and using the typography Nunito Sans as it is open source Google Font so it is suitable on digital platforms and on physical assets such as namecards/brochures. It is a well-balanced sans serif typeface that is a non-rounded typography which gives a twist of modern look.

Defining Primary Schemes

Loan Mart- Colour Palette

Final Design

Loan Mart- Logo Design Outcome

Using Design elements such as the Hexagon shape and up arrow to represent “Secure”, "Growth" and “Stability”. It is also rounded edge which makes it more approachable. With the subtle use of different shades of green and opacity, to represent “Transparency” and “Honesty”.​ In terms of the grid, it is also using the golden ratio to ensure the overall logo is well-balanced when comes to scalability. 

Loan Mart- Inspiration
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